If you are planning for success at eCommerce? let’s be clear - there are lots of ways to do business on the internet. And lots of ways to both make and lose money. Successful eCommerce websites come in all shapes, kinds and colors and while I can't cover every type of site in this series, I will present the basics you need to consider and apply for an eCommerce web site to be successful.Let's begin by assuming you have some of the fundamentals, that you understand the language and that you are serious. I’m not going to tell you how to set up a web site or get a decent hosting account. We’re beyond those basics. The basics here are the factors which will influence the success (or failure) and the degree of success your eCommerce web site experiences.First and foremost, you need to provide value for your customers. Absurd as it seems to have to repeat that, a lot of so-called eCommerce sites provide no or very little value for their visitors. Pretending to offer value is not the same thing as providing value. Promoting miserably written, hackneyed, cloned ebooks filled with questionably useful and/or outdated content doesn’t make a high value web site. Sure you might make some money. Once. And you’ll end up with a high refund rate - and an unhappy credit card processor. That path means you're taking advantage of inexperienced customers and abusing their willingness to trust you. This isn't the way to a long-term business with steady repeat customers. Try this method out and you will surely lead yourself in the right way to success and meet your goals efficiently.